{"product_id":"wella-koleston-perfect-me-plus-10-1-lightest-blonde-ash-hair-color-60g","title":"Wella Professionals Koleston Perfect ME+ 10\/1 Lightest Blonde Ash Permanent Hair Color For Cool Blonde Tones \u0026 Grey Coverage 60g","description":"\u003ch1\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/3922\/6156\/files\/Wella_Professionals_Koleston_Perfect_-1.png?v=1788937023\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/3922\/6156\/files\/Wella_Professionals_Koleston_Perfect_-2.png?v=1788937023\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/3922\/6156\/files\/Wella_Professionals_Koleston_Perfect_-3.png?v=1788937023\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/3922\/6156\/files\/Wella_Professionals_Koleston_Perfect_-4.png?v=1788937023\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/3922\/6156\/files\/Wella_Professionals_Koleston_Perfect_-5.png?v=1788937024\" alt=\"\"\u003eWella Professionals Koleston Perfect ME+ 10\/1 Lightest Blonde Ash Permanent Hair Color For Cool Blonde Tones \u0026amp; Grey Coverage 60g\u003c\/h1\u003e\n\u003ch3\u003eWhat is Wella Professionals Koleston Perfect ME+ 10\/1 Lightest Blonde Ash?\u003c\/h3\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 10\/1 Lightest Blonde Ash is a professional permanent hair color designed to create ultra-light blonde results with cool ash undertones. Part of the advanced Koleston Perfect ME+ range, this salon-quality hair color delivers vibrant, true-to-tone blonde shades while providing exceptional shine, reliable grey coverage, and professional color performance.\u003c\/p\u003e\n\u003cp\u003eThe 10\/1 Lightest Blonde Ash shade is ideal for achieving a clean, cool blonde finish that helps neutralize unwanted yellow and brassy tones. It creates a refined blonde look with natural depth, luminosity, and long-lasting color vibrancy.\u003c\/p\u003e\n\u003ch3\u003eHow does it work?\u003c\/h3\u003e\n\u003cp\u003eKoleston Perfect ME+ combines Wella’s innovative ME+ Dye Technology with advanced color pigments to deliver precise, balanced color results. ME+ technology helps reduce the risk of developing a new hair color allergy compared to traditional dye molecules while maintaining excellent color intensity and longevity.\u003c\/p\u003e\n\u003cp\u003eThe formula contains conditioning agents and lipids that help protect the hair during the coloring process, leaving it feeling smoother, softer, and healthier-looking. The ash pigments help counteract unwanted warmth, creating cool blonde tones with enhanced clarity and brightness.\u003c\/p\u003e\n\u003cp\u003eWhen used with Welloxon Perfect Developer, the formula can provide up to 100% grey coverage, even color distribution from root to tip, and up to 66% more shine compared to untreated hair.\u003c\/p\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eThis hair color is ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightest blonde hair transformations\u003c\/li\u003e\n\u003cli\u003eCool blonde and ash blonde shades\u003c\/li\u003e\n\u003cli\u003eNeutralizing yellow or brassy tones\u003c\/li\u003e\n\u003cli\u003eGrey hair coverage\u003c\/li\u003e\n\u003cli\u003ePre-lightened blonde hair\u003c\/li\u003e\n\u003cli\u003eProfessional salon coloring services\u003c\/li\u003e\n\u003cli\u003eMen and women\u003c\/li\u003e\n\u003cli\u003eAll hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKEY BENEFITS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCreates cool lightest blonde ash tones\u003c\/li\u003e\n\u003cli\u003eHelps neutralize unwanted yellow and warm undertones\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eDelivers pure, balanced color results\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking depth and dimension\u003c\/li\u003e\n\u003cli\u003eContains conditioning agents and lipids for hair care\u003c\/li\u003e\n\u003cli\u003eProvides up to 66% more shine\u003c\/li\u003e\n\u003cli\u003eLong-lasting professional color performance\u003c\/li\u003e\n\u003cli\u003eSmooth and even root-to-tip coverage\u003c\/li\u003e\n\u003cli\u003eSuitable for salon-quality hair coloring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Buy From Pinkbliss?\u003c\/h3\u003e\n\u003cp\u003ePinkbliss offers authentic professional hair color products trusted by salon experts, hairstylists, and color specialists across India. Shop genuine Wella Professionals hair color solutions with secure packaging, fast delivery, and access to advanced salon color technologies designed for precise blonde results and reliable grey coverage.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eBrand: Wella Professionals\u003c\/p\u003e\n\u003cp\u003eRange: Koleston Perfect ME+\u003c\/p\u003e\n\u003cp\u003eProduct Type: Hair Color\u003c\/p\u003e\n\u003cp\u003eHair Concern: Grey Hair, Brassiness, Uneven Hair Tone\u003c\/p\u003e\n\u003cp\u003eHair Type: All Hair Types\u003c\/p\u003e\n\u003cp\u003eSize: 60g\u003c\/p\u003e\n\u003cp\u003eKey Ingredients: ME+ Dye Technology, Conditioning Agents, Lipids, Professional Color Pigments\u003c\/p\u003e\n\u003cp\u003eBenefits: Grey Coverage, Shine Enhancement, Ash Toning, Long-Lasting Color\u003c\/p\u003e\n\u003cp\u003eSuitable For: Permanent Hair Coloring, Blonde Hair Toning, Professional Color Services\u003c\/p\u003e\n\u003ch3\u003eGood To Know\u003c\/h3\u003e\n\u003cp\u003eWella Professionals occasionally updates packaging, labels, and formulation details across the Koleston Perfect ME+ range. The product you receive will be 100% authentic, though it may vary slightly from the images displayed on our website.\u003c\/p\u003e\n\u003cp\u003eFor best results, use with the recommended Welloxon Perfect Developer and follow professional application guidelines. Ash blonde shades perform best on lighter hair bases or pre-lightened hair where cool tonal correction is desired.\u003c\/p\u003e\n\u003cp\u003eColor results may vary depending on natural hair color, previous color history, developer strength, hair porosity, and processing time.\u003c\/p\u003e\n\u003ch2\u003eCOO \u0026amp; Manufacturer\u003c\/h2\u003e\n\u003cp\u003eDetails are printed on the product and its packaging. Always refer to the product packaging for the most accurate and updated information.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":53376784367916,"sku":"KOLESTON 10\/1","price":440.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/3922\/6156\/files\/Wella_Professionals_Koleston_Perfect_ME-2_2742c571-0faa-4881-8bb2-ebddc5d6c4fd.png?v=1785504290","url":"https:\/\/pinkbliss.in\/products\/wella-koleston-perfect-me-plus-10-1-lightest-blonde-ash-hair-color-60g","provider":"Pinkbliss","version":"1.0","type":"link"}