L’Oréal Professionnel Paris Majirel Majilift 12.1 (Ash Very Light Brown) is a professional permanent crème hair color designed to deliver cool ash-toned very light brown/blonde results with superior lift and shine. Powered by Ionène G and Incell technology, it helps strengthen and protect the hair fiber during the coloring process while providing rich, fade-resistant color.

This shade is ideal for achieving cool ash reflections, neutralizing unwanted warm or yellow undertones, and creating salon-quality high-lift results without pre-lightening in many cases. The formula offers long-lasting color performance, softness, gloss, and up to 100% grey hair coverage depending on the base level and developer used.

Key Features

• Shade: 12.1 Ash Very Light Brown
• Type: Permanent crème hair color
• Finish: Cool ash tone
• Coverage: Up to 100% grey coverage
• Lift: Up to 3–4 levels of lift
• Texture: Cream formula for easy application
• Technology: Ionène G + Incell
• Hair Type: Suitable for all hair types
• Size: 50ml / 49.5g
• Processing Time: Around 35 minutes
• Mixing Ratio: 1:1.5 with developer

Benefits

• Neutralizes brassiness and warm undertones
• Provides glossy salon-finish results
• Strengthens and conditions hair fiber
• Long-lasting fade-resistant color
• Smooth creamy application
• Suitable for professional highlighting and full-color applications

Ingredients (Main)

Aqua/Water, Cetearyl Alcohol, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Oleic Acid, Oleyl Alcohol, 2,4-Diaminophenoxyethanol HCl, Ascorbic Acid, Sodium Metabisulfite, Ethanolamine, P-Phenylenediamine, Resorcinol, EDTA, Fragrance.