Tailor-made colour.

Large colour palette and multiple color possibilities thanks to iNOA [iD], the new haircolour diagnosis by L’Oréal Professionnel. An undeniable colour performance, thanks to its ODS technology :

High
Shine Colour.
 
Up to +48%
Shinier result.*
 
Experienc
Optimal scalp comfort.^
 
Up to 100%
Grey coverage.

Key benefits

• Provides up to 100% grey hair coverage while delivering a natural-looking shade.

• Uses a “Oil Delivery System” (ODS) with a high oil content in the formula, which is engineered to deposit colour deep into the hair fibre and enhance shine and comfort.

• Claims up to +48% more shine compared to uncoloured hair.

• A gentler experience: the lack of ammonia reduces the typical strong odour and scalp irritation that some traditional colours bring.

• Vegan formula: no animal-derived ingredients or by-products.

• It can lift up to three levels (meaning you can lighten your natural hair up to three shades) depending on the developer used and your hair’s condition.

Usage / Application

• Mix in a 1:1 ratio: one tube (60g) of the colour cream and one part of the INOA oil-based developer (10, 20 or 30 volume depending on desired lift/coverage).

• Apply to dry, unwashed hair, starting at the regrowth, then the mid-lengths and ends if needed.

• Development time: about 35 minutes without added heat.

• After development, emulsify gently, rinse thoroughly until the water runs clear, then shampoo with a post-colour formula and finish as desired.