Wella Professionals Fusion Intense Repair Shampoo helps to repair damaged hair by leaving it clean and cared. Damaged hair has imperfect cuticles and weakened protein structure. The metallic impurities and free radicals harm the hair surface making them feel dry& rough, leaving a weakened structure. Why should you choose Wella Fusion Intense Repair Shampoo? An intense treatment hair cleanser, formulated for repairing and managing dull, frizzy, and damaged hair and enriched with Silksteel Technology, it provides for up to 95% more resilience against breakage. This shampoo internally penetrates deeply into the hair to repair the inner cell structure and binds moisture in the hair. It externally protects the hair keratin against the loss of key building blocks by keeping the moisture inside and strengthening the hair. How to Use: Apply to wet hair and massage into a lather from scalp to tips. Rinse and wash thoroughly with mild water and gently towel dry. Use with Fusion Intense Repair Conditioner and Mask for an all round hair care treatment. Why choose Wella? For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. Founded in 1880 by Franz Ströher, it specializes in hair care, styling, and colorants sold to individuals as well as hairdressers. Wella Company and its products empower women and men to look, feel, and be their genuine selves.