Wella System Professional LuxeBlond Shampoo LB1 is a professional anti-brass purple shampoo specially designed for blonde, highlighted, bleached, grey, and lightened hair. This luxurious shampoo gently cleanses the hair while instantly neutralizing unwanted yellow, orange, and brassy undertones to maintain a cool, radiant blonde finish.

Powered by LipidCode™ Complex and violet pigments, the formula helps repair the hair fiber from within while protecting against breakage, dryness, and dullness caused by bleaching and chemical treatments. It removes buildup, pollution, and impurities without stripping moisture, leaving hair soft, smooth, manageable, and visibly brighter.

The LuxeBlond range is formulated to strengthen sensitized blonde hair and improve shine while maintaining salon-fresh cool tones. Suitable for daily or regular use depending on the desired toning effect.

Benefits

• Neutralizes yellow and brassy tones
• Enhances cool blonde appearance
• Gently cleanses hair and scalp
• Removes buildup and pollution
• Helps strengthen damaged blonde hair
• Reduces breakage and dryness
• Leaves hair soft, shiny, and manageable
• Ideal for bleached, highlighted, grey, and blonde hair

Key Ingredients

• Violet Pigments
• Panthenol
• Histidine
• Caffeine
• Safflower Seed Oil
• LipidCode™ Complex

How to Use

1. Apply evenly to wet hair.
2. Massage gently into scalp and lengths.
3. Leave for 1–2 minutes for stronger toning effect.
4. Rinse thoroughly.
5. Follow with LuxeBlond Mask or Conditioner for best results.

Hair Type

• Blonde Hair
• Bleached Hair
• Highlighted Hair
• Grey Hair
• Chemically Treated Hair
• Damaged Hair